Why Choose Blue Nile?

As the largest online retailer of certified diamonds, engagement rings, and fine jewelry, Blue Nile offers outstanding quality, education, selection, and service.


The highest quality standards in the industry
Quality
  • Each loose diamond is accompanied by a grading report from the GIA or AGSL, the two most trusted independent diamond grading laboratories.
  • We only offer diamonds of the highest cut, color, and clarity grades.
  • We extend our exceptional quality standards to all our jewelry, offering only the finest grades of platinum, gold, and sterling silver.
Education
  • Our diamond and jewelry education sections give you the essential information you need to make the right decision.
  • We offer online guides and easy-to-navigate gift categories so you can be sure your gift is perfect.
Selection
  • We provide access to over 50,000 diamonds - the largest collection of the world's finest cut diamonds.
  • Use our interactive diamond search to find the perfect diamond based on the criteria of shape, cut, color, clarity, carat weight, and more.
  • Our tools help you make objective price comparisons and determine the best combination of diamond quality and value.
Service
  • Our expertly trained team of Diamond and Jewelry Consultants offer no-pressure advice and guidance to help you decide with confidence.
  • We encourage you to call or e-mail. Most calls are answered within ten seconds by a live Diamond and Jewelry Consultant.
  • Customized diamond jewelry is set and shipped in three days or less, and most other items ship the same day.

Comprehensive education and guidance

Unmatched diamond selection and interactive search tools

Commitment to a superior customer experience


Recognized for Excellence
Blue Nile is a publicly traded company (NILE), and has been awarded the Circle of Excellence Platinum Award by Bizrate.com. Forbes magazine has chosen Blue Nile as their favorite online jeweler every year since 2000, and Money Magazine listed our price, service, and education as reasons they rated us a "Best Deal."

To read more about what's being said about Blue Nile in the news, visit our In the News section.

Customers Say It Best
"My custom-built diamond ring from Blue Nile was exceptional - in beauty, quality, and value! You cannot go wrong with Blue Nile; the same ring if purchased locally would have cost me almost twice as much! Blue Nile has the absolute best selection of certified diamonds, a large selection of engagement rings, and exceptional customer service. Blue Nile makes building your custom engagement ring so easy, anyone can do it!" - Christopher, Shreveport, LA - January 2008

Visit our Customer Letters section to read how our customers feel about Blue Nile.