The first thing to consider when buying a watch is, what is its purpose? Will you use it to time your lap speed, or your lunch hour? The wide availability of watch styles and features allows you to pick the watch that fits your needs, style, and taste perfectly. This list below will help you choose the right features for your purposes:

Watch Anatomy From $100 & Under From $100 to $250 From $250 to $500 From $500 & Over

	If you are looking for a watch that can meet the demands of your active lifestyle, look to our sporting watches. Festina, the official racing watch of the Tour de France, offers features such as a tachymeter, lap timer, and split timer to measure speed and time. Seiko diving watches feature screw down crowns and casebacks, as well as water resistance up to 600 ft.
	For watches with cutting edge style, look for features like unique case shapes, face colors, and band materials. You're guaranteed to find these features if you look to established fashion brands, like Kenneth Cole for men and women.
	Look for casual features that ensure you can keep your mind on taking it easy. Choose a watch with a comfortable band and higher water resistance so you don't have to worry about your watch when you're reaching in the cooler for a drink or slipping in for a swim. View our casual Skagen watches for men and women.
	If you want a watch that will help keep you punctual, look for a watch with a second hand and clear markers. You can even find watches with easy-to-set timers that can remind you when you need to move on to the next meeting. For watches with alarms and clear markers, view our Seiko Kinetic watches for men, that are powered by the motion of your own wrist, or our Citizen Eco-Drive watches for men or women that are powered by light.
	For a more formal look, choose a watch that matches your attire. A stainless steel bracelet band and a black face perfectly match a black sweater and gray pants. Men's Bulova watches come in stainless steel, black, or brown leather bands to match any suit. Michele and Bulova watches for women feature luxury touches like diamond and gemstone bezels.
	For a watch so beautiful it becomes a piece of jewelry, view our watches with diamonds. Diamonds are durable so they create a timepiece that's as useful as it is beautiful. You'll find watches with diamond hour markers, diamond bezels, or diamond cases in our women's Michele, Citizen, Bulova, and Seiko collections.
	If you're looking for one watch that will keep excellent time and remain in style for years to come, look for one that is powered by light or the movement of your wrist. Because these watches are meant to be worn for decades, they are made in styles that will remain classic for the years to come. Citizen offers luxury timepieces for men or women with Eco-Drive light powered watches that run on a long-lasting rechargeable battery, and Seiko luxury timepieces for men have batteries that are charged with the movement of your own wrist.

When you receive your watch, if it has a leather band, you'll find that you can most likely tighten it to a perfect fit. If your watch has a stainless steel band, it may not fit perfectly when you first put it on. Check the owner's manual for tips on how to remove links, and if you need to add links, you can contact the watch manufacturer directly to receive additional links. To offer you the best value on watches from respected brands, we work with a variety of distributors to obtain watches on an authorized and a non-authorized basis. When you purchase a non-authorized watch from Blue Nile, your watch warranty is backed by Blue Nile rather than the original manufacturer. Whether from any authorized or non-authorized source, every watch from Blue Nile is guaranteed to be: Brand new and genuine Engraved with the original serial numbers Shipped in the original watch box with its original packaging and owner's guide Warranted by either the manufacturer or Blue Nile View the warranties for all our watches listed below: Baume & Mercier 2-year warranty Kenneth Cole limited lifetime warranty BCBG limited lifetime warranty Michele 2-year warranty Bulova 2-year warranty Seiko 3-year warranty Chase-Durer 2-year warranty Skagen limited lifetime warranty Citizen 5-year warranty TAG Heuer 2-year warranty Festina 2-year warranty Wittnauer 2-year warranty