隱私聲明

最後更新日期為 2014 年 9 月 26 日 

Blue Nile (including Blue Nile, Inc., its subsidiaries and affiliates) wants you to know that your privacy is important to us. 我們凡事均以客戶為先,並致力使您盡情享受Blue Nile 提供的購物體驗,讓您能與好友分享這份喜悅。 尊重和保護您提供予我們的個人資料的隱私權,正是我們對您作出的其中一個服務承諾。 下列資料詳述我們收集甚麼資料,需要收集該等資料的原因,以及我們使用該等資料的方式。 Any reference to our “Site” includes our Blue Nile website, mobile applications and other software, and any reference to our “Services” includes our Site, customer service phone line and other shopping or product services offered by Blue Nile. 隱私權政策組成我們的 服務條款 的一部份。 If you have questions or concerns regarding this Privacy Policy please email us at privacy@bluenile.com.

Blue Nile 將不定期更新此隱私權政策。 如有任何修訂,我們將修改本頁的「最後更新」日期。 By using our Services, or sharing your information with us, you are consenting to and accepting this Privacy Policy, including any changes or updates. We may make additional features, functionality, offers, activities, or events available to you subject to additional or different privacy rules that we disclose in connection with those opportunities.

Collection of Information

Information You Provide. 在多個不同的時刻,您可選擇向我們提供自己的個人資料。 You should know that we receive and may store all personal information (whether written or oral) that you provide to us. This includes personal information provided to us through any means, including, without limitation, through our Site, via e-mail, over the telephone, and through a social media service (for example Facebook, Twitter, Pinterest). You can choose not to provide certain information, but then you might not be able to purchase products or take advantage of many of our promotions, features or Services. In this policy, “personal information” means any information by which you may be identified or contacted, including, but not limited to, a first and last name, phone number, physical address or email address. In addition, we may collect information about your purchases, billing address, shipping address, gender, occupation, birthday, marital status, anniversary, interests, and credit card information.

You may choose to provide us names or other contact information for a friend to take advantage of a referral, fiancé, or other program or to send them product information or gifts. Subject to restrictions imposed under applicable laws and unless otherwise specified when you provide us the information, the information we collect about you and your friend may be stored and used in the ways described in this Privacy Policy.

Information We Collect Through Cookies and Other Technologies. A cookie is a small file that resides on your computer, mobile phone, or other device, and allows us or our business partners to recognize your device when you return to our Service and record information about your usage of our Services.

We use cookies for five general purposes as follows:

  1. Essential Operational: Cookies are necessary to allow us to operate our Services. For example, they are required to help you access secure areas (such as your account pages) and to use features like our shopping basket.
  2. Performance and Functionality: Cookies help us enhance the performance and functionality of our Services. For example, cookies help us identify you or your device when you come back to our Service so that you do not have to login to see your shopping basket.
  3. Analytics and Customization: We use analytics and customization cookies, including third party cookies, to gather information on how our Services are being used by our visitors and to measure how popular our marketing campaigns are. We use the data we get to help customize our Services for you and make the content you see as relevant as possible. We also use the date we collect to help identify and prevent fraud, and to track visits from our affiliates or partners.
  4. Targeting/advertising: Cookies help us to regulate the advertisements you receive, provide you with tailored offers, and measure their effectiveness.
  5. Social networking cookies: Cookies allow visitors to share our pages and content through third-party social networking websites.

Our business partners may use cookies on our Site, for the same general purposes identified above, including to improve their own marketing, products or services. Third parties may use cookies and other technologies to collect information about your online activities over time and across different websites.

You are always free to decline cookies if your browser permits; although, by declining the use of cookies you may not be able to use certain features on, and significant portions of, our Site. Also, because information we or third parties obtain may be combined, we or third parties may still be able to identify your web browser, computer or mobile device when you access our Services even if you disable cookies. Some browsers incorporate a “Do Not Track” (DNT) feature that, when turned on, signals to websites and online services that you do not wish to be tracked. Because there is not yet an accepted standard for how to respond to browser DNT signals, we do not currently respond to them. Certain third party companies who may utilize cookies or other technologies on our Services enable you to opt out of behavioral advertising (which often uses cookies) as described below under Information that We May Share with Others. For more information about the use of cookies and how to block them, visit www.allaboutcookies.org , www.youronlinechoices.eu (Europe) or www.aboutads.info/choices/ (United States).

We may use, or permit our business partners to use, other technologies similar to cookies for the same purposes as we use cookies, for example:

Tracking Images: We may use tracking images (such as GIFs), which are small image files that we embed into our e-mail newsletters, to learn whether you opened or forwarded the newsletter or clicked on any of the content. This information tells us about our newsletters’ effectiveness and helps us ensure that we’re delivering information that you find interesting.

Local Storage: We use local storage (such as HTML5 or Flash) for frequency capping purposes and to provide you with relevant advertising.

We may collect information about your location and your mobile device, including a unique identifier for your device, when you download or use our mobile application.

使用您的個人資料

我們或會使用所收集的有關閣下的資料,以作以下用途:

  • 為您的購物體驗提供便利,並奉上您要求的服務,
  • 確認及追蹤您的訂單,
  • Respond to your comments, inquiries and requests,
  • Compare and review your information for errors, omissions and accuracy,
  • 防範及偵測詐騙或濫用行為,
  • Provide and improve our services and product offerings, and develop new ones,
  • Improve marketing and promotional efforts, and overall customer experience,
  • 認清您對產品和服務的偏好,
  • Offer you personalized content, including by providing customized content and advertising,
  • Understand our customer demographics, preferences, interests, and behavior,
  • Administer and fulfill our contests and other promotions,
  • Process or respond to your application for current or future career opportunities,
  • Contact you regarding products and services (of Blue Nile or our partners) that we believe may be of interest to you, and
  • Other uses with your consent.

We may combine the information you provide to us over time and we may combine such information with information that is publicly available, collected through cookies and other technologies, and information that we receive from our partners, affiliates and other third parties.

We value your comments, feedback, testimonials, etc., which help us improve our services and products. By making such submissions to us, you assign your rights in the submissions to us, as described in the "Submissions" section of our Terms and Conditions page.

Information that We May Share with Others

We may share your information, including personal information, as follows:

服務供應商 : We may use third-party service providers to perform certain services on our behalf, including: shipping, payment processing, data storage/management, webhosting, fulfillment, assembly, marketing, mailing, and emailing.

特別活動: If you choose to participate in a special event (for example, a promotion, contest, or sweepstakes), Blue Nile may share your information with those organizations participating in the applicable event.

Sharing with Other Companies (for their marketing or analytics purposes): We may share your information with other companies or organizations which are not part of Blue Nile. These companies and organizations may use the information we share to provide, or help other companies provide, offers to you, to market products, services or opportunities to you, and to perform data analytics regarding your use of our Services.

Companies that we share information with may use the information we provide to them, often in combination with their existing information, to provide you with more relevant advertising. You may opt out of receiving personalized advertisements from advertising companies that are members of the Network Advertising Initiative or who subscribe to the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising by visiting http://www.networkadvertising.org/choices/ and http://www.aboutads.info/choices/.

If you are located in the European Economic Area (EEA) or Switzerland, we will only share your personal information with other companies for their own marketing purpose with your prior opt-in consent.

遵守法律和提防詐騙規定: We may disclose your information: (1) when we believe in good faith that it is necessary to comply with any applicable law, regulation, legal process, or governmental request; (2) in order to investigate, prevent or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person; (3) to other companies and organizations for fraud protection and risk reduction; and (4) to enforce any agreement we have with you.

業務轉移: Your information may be disclosed as part of any merger, sale of company assets or acquisition, as well as in the event of an insolvency, bankruptcy or receivership, in which case information would be transferred as one of the business assets of the Company.

Aggregate Information: We may, and we may authorize third parties to, create aggregate records from personal information by excluding information that makes the information personally identifiable. We may use and disclose, and authorize third parties to use and disclose, aggregate information at our discretion.

未滿13歲的小童

Blue Nile 並不故意從年齡未滿 13 歲的小童收集個人資料。 倘我們得悉從年齡未滿13 歲的小童收集到可用以辨識某個人的身份的資訊,我們將刪除系統中有關數據的記錄。 請瀏覽美國聯邦貿易委員會的網站http://www.ftc.gov/,以認識保障小童網上隱私權的法門。

連結

Our Site may provide links to third-party websites which are outside our control and not covered by this Privacy Policy. 我們建議閣下查閱此等(及所有)網站上張貼的隱私權政策。

安全

我們使用一系列實體和電子保安技術、程序和組織措施,以保護您的可用以辨識個人身份的資料,使其不致遭他人以未獲授權方式存取、使用或披露。 While we strive to safeguard your personal information, we cannot guarantee or warrant the security of any information you disclose or transmit to us.

存取更新您的資料

If you have created a Blue Nile account you can review and change certain personal information relating to your Blue Nile account at any time by logging on to your account. Otherwise, to learn more, please contact us as set forth below.

選擇/退出

除非您想繼續從我們收取消息,否則我們不會堅持與閣下通訊。

如欲停止收取我們寄發予閣下的宣傳電郵: (1) select "unsubscribe" on our subscription status page and enter the requested information or follow the unsubscribe instructions in any of our promotional emails; or (2) write to Legal Department at 411 First Avenue, South, Suite 700, Seattle, WA, 98104 (a "postal request"). 如欲停止接收宣傳電話,您可以在我們來電時告知我們,或向我們寄送郵遞要求。 如欲停止接收宣傳函件,請向我們寄送郵遞要求。

Opting out of communication with us does not affect our communications with you via telephone or email related to your orders with us or other transactional emails.

Where required by law, we obtain your prior opt-in consent at the time of data collection for the processing of (i) personal information for marketing purposes and (ii) personal information deemed sensitive pursuant to applicable law.

International Data Storage and Processing

Your information may be stored and processed in the United States or any other country in which Blue Nile or its service providers maintain facilities. Those countries may not have the same data protection laws as the country in which you initially provided that information. When we transfer your personal information to other countries, we will protect it as described in this Privacy Policy. You consent to any such transfer of information outside of your country.

If you are located in the EEA or Switzerland, we comply with applicable legal requirements providing adequate protection for the transfer of personal information to countries outside of the EEA or Switzerland. Blue Nile 嚴格遵守由美國商務部所訂立有關收集、使用及儲存來自歐盟成員國及瑞士的個人資訊的美歐避風港架構協議和美國及瑞士避風港架構協議。 Blue Nile 保證它將嚴格遵守有關通知、選擇、向前傳送、安全性、資料完整性、獲取和實施的避風港隱私權準則。 如欲瞭解更多關於避風港計劃的資訊,或是查看我們的認證頁面,請造訪http://www.export.gov/safeharbor

Blue Nile 遵守美國及歐盟和美國及瑞士避風港準則,致力於解決有關您隱私權或是我們收集和使用您的個人資訊的投訴事宜。 European Union or Swiss citizens with inquiries or complaints regarding this privacy policy should first contact us via email at privacy@bluenile.com.

Blue Nile 進一步承諾將就美國歐洲和美國瑞士避風港準則下懸而未決的隱私權投訴向一個獨立的糾紛解決機制求助,即由美國商業促進局委員會營運的 BBB EU SAFE HARBOR(美國商業促進局歐盟避風港)。 If you do not receive timely acknowledgment of your complaint to Blue Nile, or if your complaint is not satisfactorily addressed by Blue Nile, please visit the BBB EU SAFE HARBOR website at www.bbb.org/us/safe-harbor-complaints for more information and to file a complaint.

您的加州隱私權權利

倘閣下為加州居民,且您希望收取描述我們與第三方或企業聯繫人分享哪些類型的個人資料(以作彼等的直接營銷用途)以及在過去一年間曾接收您的資料的第三方和聯繫人的姓名地址的通知的副本,則請致函下列地址以提交書面要求: Blue Nile Legal Department at 411 First Avenue, South, Suite 700, Seattle, WA, 98104; attn: 加州隱私權。 請給予我們30 天時間來處理您的要求。 您可以每年提交一次這樣的要求。

How to Contact Us

If you have any questions or comments about this Privacy Policy, our privacy practices, or if you would like us to update information you provide to us, send an email to privacy@bluenile.com or contact:

Blue Nile, Inc.
Legal Department.
411 First Avenue S., Suite 700.
Seattle, Washington 98104

Blue Nile, Inc. is the entity responsible for the collection and processing of your personal information.