Seiko Women's Coutura Diamond Watch

Unbroken Tradition since 1881. The spirit of Seiko is a restless spirit. Since 1881, Seiko has explored limits, pushed back boundaries and refused to be satisfied with success. At Seiko, good is the enemy of better, because Seiko is dedicated to perfection. Synergy is at the heart of Seiko's dedication to perfection. 56 years after making its first mechanical wristwatch, Seiko invented the quartz watch and a new field of possibilities opened up through the synergy of traditional end electronic technologies. The Quartz era was hardly established when Seiko's engineers started to dream the next step: the Kinetic watch. 19 years later, the dream came true. Kinetic was the first watch in the world to create its own electricity, made possible by combining a motion-powered rotor with a quartz movement. Seiko's restless spirit then turned to another long-cherished dream: a spring-driven watch with a new level of accuracy. As quartz made kinetic possible, so Kinetic led to Spring Drive. Today, Seiko still dreams of new adventures in time. The synergy of Seiko's four technologies will always be at the heart of further pioneering discoveries.