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Blue Nile Announces Resignation of Chief Financial Officer

SEATTLE, MARCH 10, 2008 - Blue Nile, Inc. (NASDAQ: NILE), today announced that Robin Easton has resigned from the role of Chief Financial Officer to pursue other interests, effective March 31, 2008. The Company plans to commence a search to fill the Chief Financial Officer position.

Upon Easton's resignation, Terri Maupin, the Company's Vice President of Finance and Controller, will assume the duties of the principal financial and accounting officer. Maupin has served as the Company's Vice President of Finance since July 2004 and Controller since September 2003. Prior to Blue Nile, Maupin served as the Staff Vice President of Finance and Controller at Alaska Air Group, Inc., the parent company of airline companies Alaska Airlines, Inc. and Horizon Air Industries, Inc., and Director of Financial Reporting at Nordstrom, Inc. Maupin holds a B.A. in Accounting from Western Washington University.

About Blue Nile, Inc.

Blue Nile, Inc. is the leading online retailer of diamonds and fine jewelry. The Company delivers the ultimate customer experience, providing consumers with a superior way to buy engagement rings, wedding rings and fine jewelry. Blue Nile offers in-depth educational materials and unique online tools that place consumers in control of the jewelry shopping process. The Company has some of the highest quality standards in the industry and offers thousands of independently certified diamonds and fine jewelry at prices significantly below traditional retail. Blue Nile can be found online at www.bluenile.com, www.bluenile.ca and www.bluenile.co.uk. Blue Nile's shares are traded on the Nasdaq Stock Market LLC under the symbol NILE.

Contact:
Blue Nile, Inc.
Liz Powell, (Media) 206.336.6755
lizpo@bluenile.com
or
Eileen Askew, (Investors) 206.336.6745
eileena@bluenile.com

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