The Blue Nile Advantage

Quality of a Higher Mark. Blue Nile

Exceeding Quality Expectations

Over 100,000 certified diamonds, exquisite materials, and skilled craftsmanship. Our quality is defined by a thousand details and consistently exceeds our customers' expectations. From initial design to the final workmanship, Blue Nile stands behind every item.

Diamond Best Price Guarantee

With diamond prices typically 20% to 40% lower than our competitors, you will receive the best and lowest price available. We stand behind this standard with our Diamond Price Guarantee Program.

Free, Fast, and Insured Delivery

Every Blue Nile order includes free shipping and is insured to your door. Custom diamond jewelry orders receive complimentary overnight shipping.

A Risk Free Shopping Experience

Our 30-Day money back guarantee gives you time to make sure your purchase is perfect.

Expert Guidance

If you have a question or would like help, our non-commissioned Diamond and Jewelry Consultants can give you personalized guidance without any pressure to purchase.

24-7 Access

Compare, shop, and purchase from the comfort of your home or worldwide anytime. Our website offers an easy purchasing experience from anywhere.

Payment Options

We offer a 1.5% discount for customers who pay with a bank wire.

Diamond Upgrade Program

When it's time to replace your diamond for one of greater value, we offer a lifetime commitment with our Diamond Upgrade Program on all GIA and AGSL certified diamonds.

Ethical Sourcing

Every Blue Nile diamond is monitored from the mine to you, ensuring your diamond comes from a conflict-free area. Our precious metals are always ethically sourced.

In-Depth Education

With our unbiased diamond and jewelry education guides, we give you the tools to make an empowered decision on every purchase.

Trust Matters

We're honored to have over 500,000 customers that have trusted us to create their engagement ring. Our customers tell the story best and we invite you to read their experiences or view our awards and reviews.