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Our quality doesn't compromise. Why should you?
Certified diamonds. Exquisite materials. Skilled craftsmen. Our quality is defined by a thousand details. Before jewellery can bear the Blue Nile name, it must first pass a series of rigorous inspections by our graduate gemmologists to ensure it meets our exacting standards, standards that ensure every purchase is one you'll treasure for a lifetime.
Conflict Free Diamonds. Sustainable Metal Sourcing.
Every Blue Nile diamond is subject to strict monitoring from the mine all the way to your ring to ensure it comes from areas free of conflict. Blue Nile also works to ensure that jewellery metals come from suppliers that meet the highest human rights, social, and environmental criteria. We use recycled metals when they meet our high quality standards.
You're in charge, and that's how it should be.
Our promise: no pressure, no intimidation, no pretentiousness. Ask any question. Take as long as you need. Our non-commissioned Diamond & Jewellery Consultants are at your disposal anytime day or night. Our in-depth education makes you a jewellery expert, enabling you to find your perfect fine jewellery gift at your perfect price. And only Blue Nile's Build Your Own Ring® tool lets you create the ring of your dreams.
All the details, handled.
Every Blue Nile purchase is shipped free, insured to your door, and arrives in elegant gift packaging. You'll also receive free ring sizing on every Blue Nile engagement ring. All certified diamonds are accompanied by an independent grading report and professional appraisal. If for any reason you are not satisfied with your purchase, you can return it within 30 days for a full refund or exchange.
There is no value in overpaying.
At Blue Nile, luxury isn't about paying too much; it's about getting more. Our prices are significantly less than traditional jewellers, providing you with higher quality precious metals, expert craftsmanship, and even a larger diamond than you can find at most jewellers, let alone at these prices.
A lifetime commitment.
Rest easy. We stand behind our products. All Blue Nile diamonds, engagement rings, and fine jewellery adhere to our high standards of quality. Blue Nile jewellery is backed by our lifetime warranty, which protects against all defects in manufacturing, design, and workmanship.