Privacy Policy

Last updated June 26, 2013 

Thank you for visiting Blue Nile. We want you to know that your privacy is important to us. Our customers are at the heart of everything we do, and we strive to ensure your experience with Blue Nile is one that you will want to repeat and share with your friends. Part of our commitment to you is to respect and protect the privacy of the personal information you provide to us. The information below is designed to inform you of what information we collect, why we collect such information, and how we use the information we collect. This Privacy Policy is incorporated into our Terms of Service.

When you submit your personal information to us, you are giving us your consent to the collection, use, and disclosure of your information as set forth in this Privacy Policy. We are always available to discuss your questions or concerns regarding this Privacy Policy and our privacy practices. If you would like to speak to a customer service representative, please contact us via telephone at 800-905-804 or email at privacy@bluenile.com.

Blue Nile will occasionally update this Privacy Policy. When a revision is made we will revise the "last updated" date on this page. We encourage you to check the date of our Privacy Policy each time you visit our Website for any updates or changes. Your use of our Website constitutes your consent to this Privacy Policy, including any changes or updates. We may make additional features, functionality, offers, activities, or events ("opportunities") available to you subject to additional or different privacy rules that we disclose in connection with those opportunities.

Collection and Use of Information

General. In general, you can browse our Website without telling us who you are or revealing any personal information about yourself. At various times, you may decide to provide us with your personal information. You should know that we receive and may store all personal information (whether written or oral) that you provide to us through whatever means you provide such information (through our Website, via e-mail, over the telephone, etc.). Personal information means any information that may be used to identify an individual, including, but not limited to, a first and last name, home, billing or other physical address or email address as well as any information associated with the foregoing. In addition to your contact information, we may collect information about your purchases, billing address, shipping address, gender, occupation, birthday, marital status, anniversary, interests, phone number or other contact information, and credit card information. We may combine the information you provide to us over time and we may combine such information with information that is publicly available, collected through data collection devices, and information that we receive from our partners, affiliates and other third parties.

Use of Your Personal Information

We may use the information we collect about you to:
  • Facilitate your purchases and provide the services you request,
  • Confirm and track your order,
  • Respond to your inquiries and requests,
  • Compare and review your personal information for errors, omissions and accuracy,
  • Prevent and detect fraud or abuse,
  • Improve our Website, service, product offerings, marketing and promotional efforts, and overall customer experience,
  • Identify your product and service preferences,
  • Understand our customer demographics, preferences, interests, and behaviour, and
  • Contact you (via email, postal mail, or telephone) regarding products and services (of Blue Nile or our partners) that we believe may be of interest to you.

Send this Product to a Friend and Refer a Friend. Using a Blue Nile form, you can refer a friend to the Blue Nile Website or send them product information. You and your friend's names and e-mail addresses are requested to ensure that your friend will know that you have requested that Blue Nile send them an e-mail. The information we collect about you and your friend will be used in ways described in this privacy policy.

Personal Information that we May Share with Others

In certain circumstances, we may share your personal information with trusted partners.

  • Service Providers: We use trusted third-party service providers to perform certain services on our behalf, including: shipping, payment processing, data storage/management, webhosting, web analytics, fulfilment, assembly, marketing, mailing, emailing, etc. These service providers only receive personal information if such information is needed to perform their function(s), and they are not authorized to use any personal information for any other purpose(s) other than the purpose(s) set forth by Blue Nile.

  • Special Events: If you choose to participate in a special event (for example, a promotion, contest, or sweepstakes), Blue Nile may share your personal information with those organizations participating in the applicable event. Unless we tell you otherwise in connection with a special event, these third parties do not use your information for any other purpose other than to manage the event. We may authorise trusted partners to send you information about products and services that may be of interest to you.

  • Partners: Blue Nile may provide information to carefully selected partners. In such cases, we might share and/or cross-reference information, including personal information about you that will enable such persons or entities to contact you regarding products and services that may be of interest to you, such as financing services for purchasing Blue Nile products. Our advertising partners may use the information we provide to them in combination with their existing information to provide you with more relevant advertising. You may opt out of receiving personalized advertisements from many advertising companies by visiting http://www.networkadvertising.org/choices/ and http://www.aboutads.info/choices/.

  • Compliance with Law and Fraud Protection: We may, and you authorise us to use and disclose any information, including personal information: (1) we deem necessary, in our sole discretion, to comply with any applicable law, regulation, legal process, or governmental request; (2) in order to investigate, prevent or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any personal or as otherwise required by law; (3) to other companies and organizations for credit fraud protection and risk reduction; and (4) to enforce any agreement we have with you.

  • Business Transfer: Your personal information may be disclosed as part of any merger, sale of company assets or acquisition, as well as in the event of an insolvency, bankruptcy or receivership, in which personal information would be transferred as one of the business assets of the Company.

Anonymous Information. We may create anonymous records from personal information by excluding information (such as your name) that makes the information personally identifiable to you. We may use these records for internal purposes, such as analyzing usage patterns so that we may enhance our services, and we also reserve the right to use and disclose any information in such records at our discretion.

Comments. We value your comments, feedback, testimonials, etc., which help us improve our website, products, and services. By making such submissions to us, you assign your rights in the submissions to us, as described in the "Submissions" section of our Terms and Conditions page.

Other Uses of Your Information

IP Address. When you visit our Website, Blue Nile collects your IP address to, among other things, help diagnose problems with its server, administer and tune the operation of its Website, analyse trends, track traffic patterns, gather demographic information for aggregate use, and track the date and duration of each session within our Website. Your IP address may also be used in combination with your personal information to prevent fraud or abuse, customise your shopping experience, improve our website, customer service, products, and promotional efforts, and to understand your preferences, patterns and interests.

Data Collection Devices, such as Cookies and Web Beacons. In some instances, Blue Nile may collect data through cookies, web logs, web beacons (also known as pixel gifs or action tags) and other monitoring technologies to enhance your browsing and shopping experience on our website. "Cookies" are small pieces of information that are stored by your browser on your computer's hard drive to collect information about your activities on our website. Web beacons are small strings of code placed on a web page or within an email for the purpose of transferring information.

We use cookies and web beacons to deliver our ads, improve and measure the usability, track visits from our affiliates and partners, performance and effectiveness of our Website, improve and measure the effectiveness of our marketing programs, learn how customers use our website, estimate our audience size, deliver co-branded services, and to customise your shopping experience. Examples of the type of information that we collect through these collection devices, includes: total visitors to the website, pages viewed, unique visitors, time spent on our Website and on certain web pages, etc.

We may authorise third parties to use cookies, web beacons and other monitoring technologies to compile information about the use of the Website or interaction with advertisements that appear on the Website.

You are always free to decline cookies if your browser permits; although, by declining the use of cookies you may not be able to use certain features on the Website.

International Transfers

Information collected on this Website may be stored and processed in the United States or any other country in which Blue Nile or its affiliates, subsidiaries or agents maintain facilities and by using this Website, you consent to any such transfer of information outside of your country. By using the Website and providing personal information to us, you consent to any such transfer of information outside of your country. Be advised that personal information may be made available, without your knowledge, to the United States government or its agencies, or those of governments in any other country where we or our service providers store or process personal information, under a lawful order made in that country.

Safe Harbor Program

Blue Nile complies with the US-EU Safe Harbor Framework and US-Swiss Safe Harbor Framework as set forth by the US Department of Commerce regarding the collection, use, and retention of personal information from European Union member countries and Switzerland. Blue Nile has certified that it adheres to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement. To learn more about the Safe Harbor program, and to view our certification page, please visit http://www.export.gov/safeharbor.

In compliance with the US-EU and US-Swiss Safe Harbor Principles, Blue Nile commits to resolve complaints about your privacy and our collection or use of your personal information. European Union or Swiss citizens with inquiries or complaints regarding this privacy policy should first contact us via telephone at 800-905-804 or email at privacy@bluenile.com.

Blue Nile has further committed to refer unresolved privacy complaints under the US-EU and US-Swiss Safe Harbor Principles to an independent dispute resolution mechanism, the BBB EU SAFE HARBOR, operated by the Council of Better Business Bureaus. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed by (your business name), please visit the BBB EU SAFE HARBOR web site at http://www.bbb.org/us/safe-harbor-complaints for more information and to file a complaint.

Children under 13

Blue Nile does not knowingly collect personal information from children under the age of 13. If we learn that we have collected personally identifiable information from a child under the age of 13, we will delete that data from our systems. Please visit the FTC's website at http://www.ftc.gov/ for tips on protecting children's privacy online.

Links

Our Website may provide links to other third-party Websites which are outside our control and not covered by this privacy policy. We encourage you to review the privacy policies posted on these (and all) Websites.

Security

Blue Nile is committed to the protection of the personally identifiable information that you share with us. We utilise a combination of physical and electronic security technologies, procedures, and organizational measures to help protect your personally identifiable information from unauthorized access, use or disclosure. When we transfer sensitive personal information (for example, credit card information) over the Internet, we protect it using Secure Sockets Layer (SSL) encryption technology. While we strive to safeguard your personal information once we receive it, no transmission of data over the Internet or any other public network can be guaranteed to be 100% secure and, accordingly, we cannot guarantee or warrant the security of any information you disclose or transmit to us.

Accessing and Updating Your Information

If the personally identifiable information Blue Nile has gathered from you changes or you would like to access, correct, or delete such information, we will gladly provide you access to, correct, or delete (to the extent allowed by law) any personal information we have collected about you. To request access to, a correction to, or deletion of your personal information, please send an e-mail to privacy@bluenile.com or contact one of our diamond and jewellery consultants at 800-905-804.

Choice/Opt-Out

We want to communicate with you only if you want to continue to hear from us.

To opt out of receiving email promotions that we send you: (1) select "unsubscribe" on our subscription status page and enter the requested information or follow the unsubscribe instructions in any of our promotional emails; or (2) write to Customer Service at 411 First Avenue, South, Suite 700, Seattle, WA, 98104 (a "postal request"). To opt out of telephone promotions, you can tell us when we call you or you can send us a postal request. To opt out of postal mail promotions, please send us a postal request.

Opting out of communication with us does not affect our communications with you via telephone or email related to your orders with us. It also does not affect our use of your non-personally identifiable information.

Your California Privacy Rights

If you are a California resident and would like a copy of our notice describing what categories of personal information we share with third parties or corporate affiliates for their direct marketing purposes and the names and addresses of the third parties and affiliates that received your information in the past year, please submit a written request to the following address: Blue Nile Customer Service at 411 First Avenue, South, Suite 700, Seattle, WA, 98104; attn: California Privacy. Please allow up to 30 days for us to process your request. You may submit such a request once per year.