- About Blue Nile
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Founded in 1999, Blue Nile has grown to become the largest online retailer of certified diamonds and fine jewellery. Internet Retailer Magazine reports Blue Nile is bigger than the next three largest online jewellers combined.
The company is built on a unique idea: choosing an engagement ring doesn't have to be complicated. Diamonds can be simple to understand. Making the right choice can be easy. This unique approach and reputation for excellence has gained notice from publications such as The New York Times, Forbes, and Money.
Blue Nile is a publicly traded company listed on the NASDAQ under the symbol NILE. The company has been awarded the Bizrate.com Circle of Excellence Platinum Award, which recognizes the best in online customer service as ranked by actual consumers. Blue Nile is the only jeweller to have ever received this award, and has done so every year since 2002.
At Blue Nile you'll find high-quality diamonds certified by the most respected independent diamond grading labs. You can create your own jewellery choose the right diamond and we'll set it in your favourite earring, pendant, or ring design. Every order is shipped free, guaranteed and returnable, so you can be sure you made the right decision.