Blue Nile in the News

For press inquires and corporate information, contact Josh Holland at or 206-336-6773.

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New Day NorthwestRings of Bling! June 6, 2011
June marks the start of wedding season, but it's also a popular time to propose. Blue Nile's Diamond Guy discusses the latest engagement ring trends. View Now
FacebookBlue Nile Facebook Page Reaches 100,000 Likes! May 19, 2011
100,000 people and counting Like Blue Nile on Facebook. Do you? View Now
GeekWireSeattle Storm Gets Some Bling, Partners with Blue Nile on Championship Ring May 4, 2011
The 2010 WNBA Champion Seattle Storm partnered with Blue Nile to create the team's championship ring. The rings were delivered in a special pre-game ceremony on June 4, opening day for the Storm. Read More
CNBCJewelers Feeling Blue and That’s a Good Thing February 4, 2011
“This is a blue sapphire inspired by Kate Middleton’s ring,” Baird says, “actually, it’s a little bigger than her ring.” View Now
Jimmy Kimmel LiveProposal on Jimmy Kimmel Live February 4, 2011
A humorous proposal took place on Jimmy Kimmel Live with a Blue Nile engagement ring. Congratulations to Jimmy's friend Mike August and his new fiancée! Look for more about this exciting broadcast.
Good Morning AmericaAmerica's Consumer: Where the Deals Are This Weekend January 28, 2011
"All this weekend (Friday, Jan. 28 through Sunday, Jan. 30, 2011), the jewelry website is offering sterling silver beaded bracelets for 40 percent off." Read More
Business Insider20 Companies That Know How to Pamper Their Customers January 21, 2011
STELLAService, a company that rates retailers based on the helpfulness of their websites and customer service called Blue Nile "customer-obsessed." Read More
CNBCIt's Cyber Monday All Week as Retailers Extend Deals November 30, 2010
"Each day from now through Dec. 23, a piece of jewelry will be sold on the retailer's Web site for as much as 44 percent off." Read More
CNBCBlue Nile CEO: More Shoppers Saying 'I Do' November 29, 2010
"Blue Nile CEO Diane Irvine said the online jewelry retailer had a "record" Thanksgiving and Black Friday, both in terms of sales and traffic." Read More
Wall Street JournalShopping On A Phone Finds Its Customer November 26, 2010
"Blue Nile, the online jeweler, said that its mobile traffic for the month of November is up 1,400% from last year..." Read More
CNBCBlue Nile's App Is a Girl's Best Friend (And Maybe a Boy's Too) September 16, 2010
Blue Nile CEO Diane Irvine says she wants to be "a disruptive force" in the jewelry industry, and she just may have the killer app to do it. Read More
Fast CompanyCreating a Two-Horned Dilemma September 8, 2010
Blue Nile's disruptive potential probably comes from its engineering of the classic competitive dilemma, coined "The Innovators Dilemma"... Read More
Fast CompanySelling Information, Not Diamonds September 1, 2010
Looking back through the company's history and observing Blue Nile's customers' behavior, we see this company is engineered to educate, rather than push diamonds. Read More
Fast CompanyBlue Nile Sparkles August 30, 2010
This leading online retailer of diamonds and fine jewelry has taken over the industry and recently reported financial results for its second quarter with net sales increased by 9.7% to $76.6 million. Read More
NPRDigital Bling: Diamonds for Sale Online February 14, 2010
NPR's Wendy Kaufman explores the growing popularity of purchasing a diamond online from Blue Nile. Listen to the broadcast or read more online.
Kiplinger.comGet A Diamond Deal Online December 1, 2008
"The best online jeweler is Blue Nile..." Read more
ForbesBlue Nile Diamond Deals November 23, 2009
"Forbes talks to Blue Nile's CEO, Diane Irvine, to understand how the company has become one of the largest sellers of diamond engagement rings." Read more
CNBCSparkling Holiday Season November 19, 2009
"Blue Nile CEO, Diane Irvine, discusses her expectations for a glittering holiday season on CNBC's Closing Bell." Read more
Wall Street JournalBlue Nile Gets Makeover to Please the Ladies September 1, 2009
"Blue Nile Inc. is expected to unveil a major overhaul of its Web site Tuesday as the online jeweler tries to broaden its appeal, especially to women." Read more
MarketWatchGet the Most Sparkle from Your Diamond Buy November 26, 2008
Diane Irvine, chief executive officer of Blue Nile, explains to MarketWatch's Stacey Delo how consumers can get the best possible value when shopping for engagement rings and other fine jewelry. View
BusinessWeekBlue Nile: A Guy's Best Friend May 29, 2008
"When Web entrepreneur Jason Calacanis was ready to pop the question to his girlfriend, he turned to his computer. Blue Nile (NILE), the leading diamond jewelry marketer on the Net, helped him bone up on such factors as color, cut, clarity, and carat—the famous Four Cs" Read more
The EconomistInternet jewellers: A boy's best friend March 19, 2008
"'MEN are intimidated when they go into a jewelry store to buy their first diamond,' says Diane Irvine, the chief executive of Blue Nile. Creating a website that looks good and makes it easy for men to learn about diamonds before buying has turned Blue Nile into the leading online seller of jewellery, confounding predictions that luxury and e-commerce would never mix." Read more
Seattle TimesOnline Seattle jeweler sparkles, traditional jewelers bristle December 22, 2007
"As the chief executive of Seattle-based Blue Nile, Vadon has created an Internet diamond retailer that emerged from the dot-com bust of seven years ago to become one of the nation's biggest sellers of engagement rings — and perhaps the most formidable threat to traditional jewelers this holiday season." Read more
FortuneBlue Nile CEO engages with his customers May 10, 2007
"In 1998, Mark Vadon, then a 28-year-old management consultant, walked into a Tiffany store to buy an engagement ring only to leave empty-handed - intimidated and frustrated by what he felt was snooty service." Read more
Forbes MagazineForbes: Blue Nile Redefines the Diamond Industry November 1, 2004
"Mark Vadon stands next to a small vault, transfixed, and begins to unfold delicate, blue-and-white tissue paper revealing a flawless, 3 Carat Asscher cut diamond." Read more
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Title   Publication   dateSortable
Buy a $500K Diamond Ring Online   Business News Network "The Street"   December 1, 2014
Blue Nile CEO on Cyber Monday   Fox Business "After the Bell"   December 1, 2014
Cyber Monday Goes Mobile   Yahoo! Finance   December 1, 2014
A Mobile Weekend for Blue Nile   CNBC "Power Lunch"   December 1, 2014
Blue Nile Has Largest Black Friday Traffic   The Street   December 1, 2014
Need to De-Stress for Holiday Shopping? Try These Apps   CNBC   November 21, 2014
First Look: Zac Posen's New Engagement Rings for Blue Nile   Bridal Guide   November 18, 2014
Zac Posen Designs Engagement Rings   Hollywood Reporter   November 14, 2014
Zac Posen’s Engagement Rings: Get the Exclusive First Look   InStyle   November 13, 2014
Nine Dynamite New Engagement Rings   Glamour   November 4, 2014
Designer Gowns & Blue Nile Rings to Match   Bridal Guide   October 21, 2014
Eight Ways to Get the Most for Your Money When Buying an Engagement Ring   The Knot   October 9, 2014
Blue Nile: Founded on education, polished by ingenuity and passion   South China Morning Post   October 6, 2014
A Quick Guide to Popular Wedding Band Style   Brides   August 29, 2014
Blue Nile launches website in Arabic   Seattle Times   August 20, 2014
U.S. Online Jeweler Blue Nile Experiments With Brick and Mortar   Reuters   July 30, 2014
Monique Lhuillier Adds Something Blue to Her Engagement Ring Collection   InStyle   July 24, 2014
Colored Diamonds Go Mainstream   The Street   July 10, 2014
Top 4 Engagement Ring Trends For 2015   New Jersey Bride   June 26, 2014
Designer Gowns & Blue Nile Rings to Match   Bridal Guide   May 23, 2014
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