*1-carat, GIA-graded, round, excellent-cut, H/VS2 diamond with a platinum 6-prong setting
Our Business Model
We’ve kept our footprint small, and set lower margins for ourselves, which means you'll pay up to 72% less for the exact same quality diamond at Blue Nile. We're so sure of it that we guarantee you get the best price.
Always Have the Best
We list 150,000 diamonds compared to maybe a few hundred at a traditional jeweler. Choose the best diamond for you, instead of what's available from a jeweler's case.
Our exclusive Blue Nile Signature Diamonds are in the top 1% of all diamond cuts, and with over 150,000 diamonds, you can choose the best diamond for you. Every ring is handcrafted to exacting standards and inspected by an expert gemologist.