Quality & Value

Our quality standards are among the highest of all jewellers. At Blue Nile, shopping is risk-free because you've come directly to the finest loose diamonds and jewellery available. We use only the finest materials to create jewellery with exceptional craftsmanship. We're confident that you won't find a better diamond or piece of jewellery for the price.

This combination of exceptional quality and extraordinary value has drawn thousands of couples to Blue Nile.

Qualified Guidance

Our team of diamond and jewellery consultants has a complete understanding of diamond grading, and each member has a detailed understanding of the full Blue Nile product line. They are ready to answer any product question you may have, help you decide between items, and guide you through the process of selecting the perfect diamond or jewellery item.

Blue Nile Education

In addition, we've created a Product Education section of our Web site so that you can learn to identify quality diamonds and fine jewellery at your convenience and make a purchase decision with confidence.

Highest Diamond Quality

As the largest online diamond retailer, Blue Nile offers the largest collection of the world's finest cut diamonds. Pre-selected for exceptional quality, the cut, colour, and clarity of our loose diamonds are evaluated based on a standardised grading scale. Also, each loose diamond is accompanied by a grading report from either GIA or AGSL, independent diamond grading labs with the most stringent grading scales of all labs.


Blue Nile Diamond Standards


Diamond Jewellery

Diamond Jewellery Diamond Jewellery

 For exceptional quality, the diamonds set in our diamond jewellery meet strict minimum quality standards. Each diamond is colourless to near-colourless (D–I grade colour) with exceptional clarity (FL–SI grade clarity). This standard of quality applies to all our diamond jewellery—even pieces with the smallest diamonds.

Build Your Own Diamond Jewellery

Build Your Own Diamond Jewellery® Build Your Own Diamond Jewellery

 At Blue Nile, you can build your idea of the perfect diamond jewellery piece. We provide exceptionally high quality diamonds and settings, and have your selection professionally set by experienced, professional gemmologists. It's an easy way to get the perfect ring, pendant, or set of earrings.