Blue Nile in the News

For press inquires and corporate information, contact Josh Holland at or 206-336-6773.

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New Day NorthwestRings of Bling! June 6, 2011
June marks the start of wedding season, but it's also a popular time to propose. Blue Nile's Diamond Guy discusses the latest engagement ring trends. View Now
FacebookBlue Nile Facebook Page Reaches 100,000 Likes! May 19, 2011
100,000 people and counting Like Blue Nile on Facebook. Do you? View Now
GeekWireSeattle Storm Gets Some Bling, Partners with Blue Nile on Championship Ring May 4, 2011
The 2010 WNBA Champion Seattle Storm partnered with Blue Nile to create the team's championship ring. The rings were delivered in a special pre-game ceremony on June 4, opening day for the Storm. Read More
CNBCJewelers Feeling Blue and That’s a Good Thing February 4, 2011
“This is a blue sapphire inspired by Kate Middleton’s ring,” Baird says, “actually, it’s a little bigger than her ring.” View Now
Jimmy Kimmel LiveProposal on Jimmy Kimmel Live February 4, 2011
A humorous proposal took place on Jimmy Kimmel Live with a Blue Nile engagement ring. Congratulations to Jimmy's friend Mike August and his new fiancée! Look for more about this exciting broadcast.
Good Morning AmericaAmerica's Consumer: Where the Deals Are This Weekend January 28, 2011
"All this weekend (Friday, Jan. 28 through Sunday, Jan. 30, 2011), the jewelry website is offering sterling silver beaded bracelets for 40 percent off." Read More
Business Insider20 Companies That Know How to Pamper Their Customers January 21, 2011
STELLAService, a company that rates retailers based on the helpfulness of their websites and customer service called Blue Nile "customer-obsessed." Read More
CNBCIt's Cyber Monday All Week as Retailers Extend Deals November 30, 2010
"Each day from now through Dec. 23, a piece of jewelry will be sold on the retailer's Web site for as much as 44 percent off." Read More
CNBCBlue Nile CEO: More Shoppers Saying 'I Do' November 29, 2010
"Blue Nile CEO Diane Irvine said the online jewelry retailer had a "record" Thanksgiving and Black Friday, both in terms of sales and traffic." Read More
Wall Street JournalShopping On A Phone Finds Its Customer November 26, 2010
"Blue Nile, the online jeweler, said that its mobile traffic for the month of November is up 1,400% from last year..." Read More
CNBCBlue Nile's App Is a Girl's Best Friend (And Maybe a Boy's Too) September 16, 2010
Blue Nile CEO Diane Irvine says she wants to be "a disruptive force" in the jewelry industry, and she just may have the killer app to do it. Read More
Fast CompanyCreating a Two-Horned Dilemma September 8, 2010
Blue Nile's disruptive potential probably comes from its engineering of the classic competitive dilemma, coined "The Innovators Dilemma"... Read More
Fast CompanySelling Information, Not Diamonds September 1, 2010
Looking back through the company's history and observing Blue Nile's customers' behavior, we see this company is engineered to educate, rather than push diamonds. Read More
Fast CompanyBlue Nile Sparkles August 30, 2010
This leading online retailer of diamonds and fine jewelry has taken over the industry and recently reported financial results for its second quarter with net sales increased by 9.7% to $76.6 million. Read More
NPRDigital Bling: Diamonds for Sale Online February 14, 2010
NPR's Wendy Kaufman explores the growing popularity of purchasing a diamond online from Blue Nile. Listen to the broadcast or read more online.
Kiplinger.comGet A Diamond Deal Online December 1, 2008
"The best online jeweler is Blue Nile..." Read more
ForbesBlue Nile Diamond Deals November 23, 2009
"Forbes talks to Blue Nile's CEO, Diane Irvine, to understand how the company has become one of the largest sellers of diamond engagement rings." Read more
CNBCSparkling Holiday Season November 19, 2009
"Blue Nile CEO, Diane Irvine, discusses her expectations for a glittering holiday season on CNBC's Closing Bell." Read more
Wall Street JournalBlue Nile Gets Makeover to Please the Ladies September 1, 2009
"Blue Nile Inc. is expected to unveil a major overhaul of its Web site Tuesday as the online jeweler tries to broaden its appeal, especially to women." Read more
MarketWatchGet the Most Sparkle from Your Diamond Buy November 26, 2008
Diane Irvine, chief executive officer of Blue Nile, explains to MarketWatch's Stacey Delo how consumers can get the best possible value when shopping for engagement rings and other fine jewelry. View
BusinessWeekBlue Nile: A Guy's Best Friend May 29, 2008
"When Web entrepreneur Jason Calacanis was ready to pop the question to his girlfriend, he turned to his computer. Blue Nile (NILE), the leading diamond jewelry marketer on the Net, helped him bone up on such factors as color, cut, clarity, and carat—the famous Four Cs" Read more
The EconomistInternet jewellers: A boy's best friend March 19, 2008
"'MEN are intimidated when they go into a jewellery store to buy their first diamond,' says Diane Irvine, the chief executive of Blue Nile. Creating a website that looks good and makes it easy for men to learn about diamonds before buying has turned Blue Nile into the leading online seller of jewellery, confounding predictions that luxury and e-commerce would never mix." Read more
Seattle TimesOnline Seattle jeweler sparkles, traditional jewelers bristle December 22, 2007
"As the chief executive of Seattle-based Blue Nile, Vadon has created an Internet diamond retailer that emerged from the dot-com bust of seven years ago to become one of the nation's biggest sellers of engagement rings — and perhaps the most formidable threat to traditional jewelers this holiday season." Read more
FortuneBlue Nile CEO engages with his customers May 10, 2007
"In 1998, Mark Vadon, then a 28-year-old management consultant, walked into a Tiffany store to buy an engagement ring only to leave empty-handed - intimidated and frustrated by what he felt was snooty service." Read more
Forbes MagazineForbes: Blue Nile Redefines the Diamond Industry November 1, 2004
"Mark Vadon stands next to a small vault, transfixed, and begins to unfold delicate, blue-and-white tissue paper revealing a flawless, 3 Carat Asscher cut diamond." Read more
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Title   Publication   dateSortable
5 Graceful, Understated Engagement Rings for Girls Who Prefer Low-Key Bling   May 23, 2014
Mother's Day gift guide sparkles with splendid ideas   Asbury Park Press   May 10, 2014
As smartphones spread, retailers scramble to ring up sales   Seattle Times   April 12, 2014
With Engagement Rings, Love Meets Budget   New York Times   January 31, 2014
7 of the Hottest Engagement Rings Right Now   Bridal Guide   January 29, 2014
The 4 Engagement Ring Styles Everyone Will Be Coveting in 2014   January 7, 2014
Procrastinators rejoice! Last-minute gift ideas   TODAY Show   December 23, 2013
Blue Nile Goes Responsive, Pop-Up to Sell More Bling   Mashable   December 15, 2013
Nordstrom, Blue Nile say ‘I do’ in bridal experiment   Seattle Times   December 8, 2013
Blue Nile Diamonds Always in Style   The Street   August 1, 2013
Blue Nile's Cyber Monday Strategy   Bloomberg | Money Moves   December 2, 2013
Monique Lhuillier Launches New Diamond Fine Jewelry Collection for Blue Nile   Philadelphia Magazine   October 17, 2013
Blue Nile’s Online Sales Disrupt the Diamond Market   Bloomberg | Market Makers   September 25, 2013
3 Things to Watch for as Retail Evolves   The Motley Fool   August 21, 2013
Blue Nile's Five Most-Pinned Engagement Rings   August 8, 2013
Buying Jewelry via Your Phone   Fox Business | After the Bell   August 1, 2013
Diamond rings add gleam to Blue Nile results   Seattle Times   June 2, 2013
All That Glitters   CNBC | On the Money   May 5, 2013
Gold’s Price Drop on Jewelry Sales   Fox Business | Markets Now   April 24, 2013
Blue Nile benefits from drop in gold   Seattle Times   April 20, 2013
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