Exceeding Quality Expectations >

Over 100,000 certified diamonds, exquisite materials, and skilled craftsmanship. Our quality is defined by a thousand details and consistently exceeds our customers' expectations. From initial design to the final workmanship, Blue Nile stands behind every item.

Extraordinary Value >

With diamond prices typically 20% to 40% lower than our competitors, you will receive the best and lowest price available.

Free Delivery >

Every Blue Nile order includes free shipping.

A Risk Free Shopping Experience >

Our 30-Day money back guarantee gives you time to make sure your purchase is perfect.

Expert Guidance >

If you have a question or would like help, our non-commissioned Diamond and Jewellery Consultants can give you personalized guidance without any pressure to purchase.

24-7 Access >

Compare, shop, and purchase from the comfort of your home or worldwide anytime. Our website offers an easy purchasing experience from anywhere.

Payment Options

We offer a 1.5% discount for customers who pay with a bank wire.

Diamond Upgrade Program >

When it's time to replace your diamond for one of greater value, we offer a lifetime commitment with our Diamond Upgrade Program on all GIA and AGSL certified diamonds.

Ethical Sourcing >

Every Blue Nile diamond is monitored from the mine to you, ensuring your diamond comes from a conflict-free area. Our precious metals are always ethically sourced.

In-Depth Education >

With our unbiased diamond and jewellery education guides, we give you the tools to make an empowered decision on every purchase.

Trust Matters >

We're honored to have over 325,000 customers that have trusted us to create their engagement ring. Our customers tell the story best and we invite you to read their experiences or view our awards and reviews.