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Gold has an extraordinary heritage with unique qualities. As an enduring element found naturally in a distinct yellow colour, gold is resistant to rust, tarnish, and corrosion. Although gold is very strong, it's also the most malleable of all precious metals.
Purity
Pure gold is too soft for everyday wear, so it is alloyed with a mixture of metals like silver, copper, nickel, and zinc to give it strength and durability. Karatage, denoted by a number followed by "k" indicates purity, or how much of the metal in a piece of jewellery is gold. Karatage is expressed in 24ths, making 24k gold, 100% gold.
We craft our jewellery using both 18k and 14k gold. 18k gold is composed of 75% gold, which is alloyed with other metals to make it strong enough for everyday wear. 14k gold is composed of 58.3% gold and 41.7% of other metals.
Colour
The colour of gold is determined by two factors:
- The type of metal alloys included
- The percentage of each metal alloy
Yellow Gold
Natural gold and colour-saturated alloys are what give yellow gold jewellery its rich shine. The alloys most commonly used, are copper with a red hue, and silver featuring a green hue. An expert mixture of copper, silver and pure gold gives this precious metal its signature warmth.
White Gold
A silvery white character is what makes white gold jewellery so appealing. In order to make the gold white, it is combined with metal alloys that are white in nature and plated with an extremely hard element called rhodium. Although strong, rhodium may wear away over time. Replating is a simple process that can be done to restore whiteness to your jewellery.
White Gold with Black Rhodium
Black rhodium is plated to white gold creating a rich black appearance that is extremely hard and strong. As with traditional white rhodium, black rhodium may wear away over time. Replating is a simple process that Blue Nile offers to restore your jewelry's black finish.
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Gold, element Au, was one of the first known metals. The gold standard defines the world's currency system, whereby money represents a value in gold.

24 karat = 100% gold
Too soft for fine jewellery
22 karat = 91.7% gold
Too soft for fine jewellery
18 karat = 75.0% gold
Ideal for fine jewellery
14 karat = 58.3% gold
Ideal for fine jewellery
10 karat = 41.7% gold
Not acceptable for jewellery
Gold Jewellery 

Our 18k and 14k gold jewellery is intricately crafted into beautiful pieces for every occasion or style.
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